I have compiled all the secondary research gathered from sources such as the Mercedes annual report and various blog articles.
Mercedes-Benz is a well-known automotive brand and a division of the German company Daimler AG. Its business domain primarily revolves around the design, production, and sale of luxury automobiles, buses, coaches, and trucks. Mercedes-Benz is recognized globally for its premium vehicles, renowned for their performance, quality, and innovative features.
The company's nature of business encompasses various aspects within the automotive industry. Some key elements include:
1. Vehicle Manufacturing: Mercedes-Benz is involved in the manufacturing of a wide range of vehicles, including passenger cars, SUVs, electric vehicles, sports cars, and commercial vehicles like buses and trucks.
2. Research and Development: Mercedes-Benz invests heavily in research and development to enhance vehicle technologies, safety features, fuel efficiency, and sustainable mobility solutions. They continuously strive to innovate and introduce new advancements in their vehicles.
3. Sales and Distribution: Mercedes-Benz operates a vast network of dealerships and sales outlets worldwide. They engage in marketing, sales, and distribution activities to make their vehicles accessible to customers globally.
4. After-sales Services: Mercedes-Benz offers comprehensive after-sales services, including vehicle maintenance, repair, spare parts, and customer support. This ensures customers receive ongoing assistance and maintenance for their vehicles.
5. Financial Services: Mercedes-Benz provides financial services such as leasing, financing, and insurance options for customers who purchase or lease their vehicles.
6. Advanced Technologies: Mercedes-Benz is actively involved in developing and implementing advanced technologies in their vehicles. This includes areas such as autonomous driving, connectivity, electric mobility, and digital services.
Overall, Mercedes-Benz operates in the luxury automotive sector, combining engineering excellence, cutting-edge technology, and a focus on delivering high-quality and luxurious driving experiences to its customers.
Mercedes-Benz has a rich history and a strong business context that has shaped its growth and success over the years. Here is an overview of the company's background, legacy, current position, and some market and competitive challenges they face:
1. Foundation and Legacy